How To Take A Better Picture

Do your friends ever tell you, “your camera takes amazing photos!”? I’m sure you’ve seen great photos taken from an iPhone, but also horrible images from expensive professional equipment. The type of camera can help, BUT one of the real deciding factors on whether a shot is good quality is who takes the picture. If they know how to incorporate composition and lighting just right, it can make all the difference.

camera 1842202 640Composition

When you hear “composition” in photography, it is referring to the individual objects inside the frame and how they come together to form the final shot. We can usually change how we are situated by zooming or changing our angle. We can also position the subjects in the frame depending, although that can prove very challenging.

There are a lot of options when it comes to this subject. Many people have different techniques that work for them. This aspect can make a vast difference in the finished photo. When you start to get an eye for this you will actually begin to have fun with it.

Quick Composition Tips:

Rule of Thirds – Separate the photo into 9 rectangles to create grid lines. Look for balance within the intersections. These are where the eyes usually are drawn to first.
Leading Lines – Use the natural occuring lines within the photo to create depth instead of 2 dimensional strait lines across.
Eye Movement – Think of how people’s eyes will move around the scene to create flow. Check if there is anything distracting that will take away from the primary subject.
Borders – Check the borders to make sure there are no photo bombers. You’ll have less editing to do later!
Odd Numbers – Studies have shown that odd-numbered items are preferred when it comes to admiration of a shot. This will not work for every picture, but keep it in mind.

4 Tips for the Perfect Head Shot

Have you ever had a professional picture taken that you just dislike? Whether it is the lighting or your makeup, several things can affect them. Normally, a professional photographer should note such things, but some do not. They might mention some caveats that you might not understand, but makes sense to them. We hope to give some simple tips to make your head shots turn out picture perfect!

headshot 1. Location Matters

The outdoors are wonderful! The lush green can add a beautiful backdrop to any photo. The trouble is, that environment can set a specific tone. From experience, we have had clients that have wanted their photos outside, but then complained that they looked like graduation photos. Be careful in choosing your surroundings. If you want outside professional photos for a business card, perhaps choose an outside setting that isn’t so colorful. The lighting is also difficult to work with, as the photographer has to work with the sun and clouds. It might just be best to keep it indoors. Save the woodsy backdrop for the family photos.
However, brick or your business in the background maybe the perfect outdoor setting! Be sure to discuss your vision with your photographer. They can help you choose the perfect location! 

2. Spiffy Up, but Don’t Overdo It


The goal is to encompass what makes you, well... you! Avoid going out and buying new make-up or getting a different haircut. You will end up looking like another person, which can be a huge mistake, especially in marketing. You want your clients to recognize you from picture to real life. Just spend a little more time getting ready as you would normally do. If you are concerned about hair and makeup, perhaps have a friend or relative help you out or schedule an appoint with your beautician before your session!

Business Headshots - Why They Are So Important for Your Business...

cakebaker 1Business headshots are everywhere. You’re sure to have seen one online, in magazines and books, or in someone’s front yard on a real estate sign. These headshots are used to give a clear image of what a person, whether they are the CEO of a large company or an up and coming business professional, looks like and presents themselves.

What is a Headshot?

Headshots are taken from the torso or chest up. Experienced photographers are able to set the scene, create the perfect lighting, and shoot at an angle that will be the flattering. You might think that it would be hard to mess up something as simple as a headshot but it’s more than just the ability to take a picture of someone. Skilled photographers can capture the personality of the client. The difference between hiring someone with little experience versus investing in a talented photographer is night and day, so take the time to look at the work of a few photographers. Be sure to ask your photographer what is included in your package.

Generally, headshots are taken inside a studio or office leaving little room for creativity. Outdoor headshots are not as typical but they are used to place the professional in a real-life environment, often the area in which they work- real estate agents in front of homes, social media entrepreneurs in coffee shops, or business professionals in places around their city. Talk to your photographer about their experience with both as you decide which option is better for you.

Purpose of Professional Headshots

Social media is one of the best ways to market your company and we find that many business professionals have digitally produced head shots to use for that purpose alone. They are often on websites where companies define who they are and their purpose. Aside from corporations, authors, actors, models, and social media entrepreneurs use these everyday as a method of personal branding. You’ll might also see these on professional portfolios and publications, social media forums, annual reports and press releases, as well as on marketing and advertising materials.

Capturing the Perfect Headshot

There are several factors that go into creating a worthy headshot...

  • Range - Headshots are taken at a medium-closeup range and will show the client from center of their chest to the top of their head or sometimes even their entire torso and head.
  • The Rule of Thirds - The photographer will ensure that the clients eyes are one-third of the way in the frame. 
  • Profile - The client may look directly at you or off-center. Taking a few images of both will help to ensure you have the perfect headshot!
  • Lighting - To eliminate blemishes and wrinkles, diffuse the light. This creates less work for you later as the photograph will not require as much touching up.
  • Secondary Lighting - Having a secondary source of light at the top of your clients head will help maintain their head shape and prevent their crown from fading.
  • Lens - Avoid using a wide-angled lens as this may distort your clients face. It is better to use a lens that will slim their face.
  • Atmosphere - It is best that the client has a relaxed look on their face so do your best to keep them composed and laid back.
  • Natural Light - Natural lighting creates a softer look. Have your client stand facing a window. If the sun is too bright, you might have to use a diffuser.
  • Face Shape - Capture a sharp jawline as this is helps shape the client’s face.

The more you do something, the better you will become at it. Taking headshots is not an exception to this rule and overtime setting up the perfect lighting and pulling out the confidence of clients becomes second nature to the best photographers. 

Contact us (513-912-0022) if you have any questions or want to learn more about Cincy Photo Pro!

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Cincy Photo Pro Logo

Cincy Photo Pro

Cincy Photo Pro is a group of experienced and professional photographers and videographers that listen to your desires and know-how to fulfill them. Since 2011, we have been helping businesses and families in the Greater Cincinnati area to show off their businesses, services, events, and portraits!
>> Learn More

 

7 Asks Before Hiring a Photographer

The right picture can make a great impact. Whether you want special shots of your 1-year-old smashing a cake or need professional shots for your cake business, you must hire a photographer for the best quality shots. Our current market is packed full of these professionals, some free-lancers and some high-end. Where do you start? I have 7 tips for what to look for in a photographer.

photographer

1. What is Their Style?

No one photographer will take pictures and edit them the same way as another. They will each have a style, evident or not. Before you decide on a referred favorite, check out their portfolio. Do you like most of the pictures you see? Will they match the demands of the style you are going for? Setting this standard will help you weed through the masses.

2. Are They Experienced for Your Needs?

Depending on what you require, it is good to hire a professional who has worked that type of event/business/portrait type you are looking for. This is especially true if you need photos taken for your business. For example, photographers that are used to taking pictures for a Realtor will be great at capturing indoor spaces, while a wildlife photographer will be better at capturing the outdoors. A photographer that usually takes landscape photography may not be the best choice for portraits. A wedding photographer however, needs to be well rounded as they do a little of everything to capture your special day.

 

All Your Marketing Efforts Will Suffer Without Good Branded Photography. Here's Why...

corporate photographyInvesting in yourself and your business is vital to the growth you aim to achieve. As a small business owner, one of the best investments you will make is in a good photographer. Quality branded photography will have a huge impact on your success as well as the success of your clients. But what is is branded photography?

Photography Is a Key Componenet of Your Visual Branding

Branded photography starts with the question...  "How do I want my clients to experience my company and my staff from the first time they meet me to our first sale?" Visuals are an essential part of branding and even good advertising can fail with bad pictures. Your logo is part of your brand and the rest of your visual forms of communication are also. Your visual brand also include emails, blogs, webpages, social media, business cards, and more! Having great photography increases the ability of your marketing to develop a lead into a customer. 

Photography vs Branded Photography

But what’s the difference between photography and branded photography? Branded photography should be reflective of who you are and what your brand is. You should be consistent with your aesthetics, keep your brand colors in mind always, allow images to mirror your values and goals, and ultimately make you and your company more of a fit for your targeted clients.

Getting Started With Branded Photography

  1. Establish a Purpose - Create a list of what you’re aiming to achieve. What sets your business apart? What are you working on or towards that you are the most passionate about and eager to see come to life? What are you anticipating as far as growth? Your purpose will be what motivates you, your company, and the photographer. 
  2. Start a Collection of Photos - Find photos you like online and in magazines that you would like to have for your company. It will really be helpful when meeting with your photographer so narrow down just what you are looking for in your visual branding. 
  3. Hire a Photographer - Use your network and the internet to find a photographer. Most have portfolios of image online. Contact them, show them your collection and share your ideas and get a quote. Pick the photographer who gets your vision the most and fits your budget.  

Where Will I Use My Branded Photos?

  • Social Media - Social media is perhaps one of the best places to use branded photography. On Instagram you can share the photos with some information about your business and how to get in-touch. On Facebook you can use these photos to engage with others whether it be a post on your own page or through an ad. You need images on your posts and updates to LinkedIn, Pinterest, and Twitter also!
  • Websites - Use them on your webpages and in blogs. Most people are viewing websites on their phones these days, so photos are as important as the paragraphs now since their is less space to communicate your marketing messages.
  • Email Marketing - Don't forget to add one picture in your indivdual emails and multipe images in your enewsletters and eblasts.
  • Printed Items - Use your images on branded service agreements and your business cards. Any publication will look better with your branded photographs.

Branded photos are useful in helping people relate to you as they build an understanding of your company over time. Have new photos taken seasonally to keep your pages looking fresh and current. People will come to recognize your faces and company the more they see photos of them. And as people recognize you and your company, your business will grow!

Contact us (513-912-0022) if you have any questions or want to learn more about Cincy Photo Pro!

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Cincy Photo Pro Logo

Cincy Photo Pro

Cincy Photo Pro is a group of experienced and professional photographers and videographers that listen to your desires and know-how to fulfill them. Since 2011, we have been helping businesses and families in the Greater Cincinnati area to show off their businesses, services, events, and portraits!
>> Learn More