7 Asks Before Hiring a Photographer

The right picture can make a great impact. Whether you want special shots of your 1-year-old smashing a cake or need professional shots for your cake business, you must hire a photographer for the best quality shots. Our current market is packed full of these professionals, some free-lancers and some high-end. Where do you start? I have 7 tips for what to look for in a photographer.

photographer

1. What is Their Style?

No one photographer will take pictures and edit them the same way as another. They will each have a style, evident or not. Before you decide on a referred favorite, check out their portfolio. Do you like most of the pictures you see? Will they match the demands of the style you are going for? Setting this standard will help you weed through the masses.

2. Are They Experienced for Your Needs?

Depending on what you require, it is good to hire a professional who has worked that type of event/business/portrait type you are looking for. This is especially true if you need photos taken for your business. For example, photographers that are used to taking pictures for a Realtor will be great at capturing indoor spaces, while a wildlife photographer will be better at capturing the outdoors. A photographer that usually takes landscape photography may not be the best choice for portraits. A wedding photographer however, needs to be well rounded as they do a little of everything to capture your special day.

 

Business Headshots - Why They Are So Important for Your Business...

cakebaker 1Business headshots are everywhere. You’re sure to have seen one online, in magazines and books, or in someone’s front yard on a real estate sign. These headshots are used to give a clear image of what a person, whether they are the CEO of a large company or an up and coming business professional, looks like and presents themselves.

What is a Headshot?

Headshots are taken from the torso or chest up. Experienced photographers are able to set the scene, create the perfect lighting, and shoot at an angle that will be the flattering. You might think that it would be hard to mess up something as simple as a headshot but it’s more than just the ability to take a picture of someone. Skilled photographers can capture the personality of the client. The difference between hiring someone with little experience versus investing in a talented photographer is night and day, so take the time to look at the work of a few photographers. Be sure to ask your photographer what is included in your package.

Generally, headshots are taken inside a studio or office leaving little room for creativity. Outdoor headshots are not as typical but they are used to place the professional in a real-life environment, often the area in which they work- real estate agents in front of homes, social media entrepreneurs in coffee shops, or business professionals in places around their city. Talk to your photographer about their experience with both as you decide which option is better for you.

Purpose of Professional Headshots

Social media is one of the best ways to market your company and we find that many business professionals have digitally produced head shots to use for that purpose alone. They are often on websites where companies define who they are and their purpose. Aside from corporations, authors, actors, models, and social media entrepreneurs use these everyday as a method of personal branding. You’ll might also see these on professional portfolios and publications, social media forums, annual reports and press releases, as well as on marketing and advertising materials.

Capturing the Perfect Headshot

There are several factors that go into creating a worthy headshot...

  • Range - Headshots are taken at a medium-closeup range and will show the client from center of their chest to the top of their head or sometimes even their entire torso and head.
  • The Rule of Thirds - The photographer will ensure that the clients eyes are one-third of the way in the frame. 
  • Profile - The client may look directly at you or off-center. Taking a few images of both will help to ensure you have the perfect headshot!
  • Lighting - To eliminate blemishes and wrinkles, diffuse the light. This creates less work for you later as the photograph will not require as much touching up.
  • Secondary Lighting - Having a secondary source of light at the top of your clients head will help maintain their head shape and prevent their crown from fading.
  • Lens - Avoid using a wide-angled lens as this may distort your clients face. It is better to use a lens that will slim their face.
  • Atmosphere - It is best that the client has a relaxed look on their face so do your best to keep them composed and laid back.
  • Natural Light - Natural lighting creates a softer look. Have your client stand facing a window. If the sun is too bright, you might have to use a diffuser.
  • Face Shape - Capture a sharp jawline as this is helps shape the client’s face.

The more you do something, the better you will become at it. Taking headshots is not an exception to this rule and overtime setting up the perfect lighting and pulling out the confidence of clients becomes second nature to the best photographers. 

Contact us (513-912-0022) if you have any questions or want to learn more about Cincy Photo Pro!

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Cincy Photo Pro Logo

Cincy Photo Pro

Cincy Photo Pro is a group of experienced and professional photographers and videographers that listen to your desires and know-how to fulfill them. Since 2011, we have been helping businesses and families in the Greater Cincinnati area to show off their businesses, services, events, and portraits!
>> Learn More

 

Use Aerial Photography and Video for Your Business

Aerial ImageWhen we think of aerial photography, we can instantly envision coastal postcards and textbook images. But aerial photography goes beyond that. Capturing pictures from above can significantly benefit businesses of all sorts and surprisingly it won’t require a guy falling rapidly from the sky with GoPro attached to his head. In fact, you can get high-quality aerial shots from skilled photographers in your area. The following are some of the best business situations for you to use aerial photography...

Aerial Photography for Promoting Your Business

After sharing ways a few specific businesses can benefit from aerial photography, it is important to let you know that these are not the only companies that can put aerial photographs to use. In fact, all businesses can use aerial photography for marketing and branding. Aerial photographs are still relatively uncommon making them more appealing in the eyes of consumers. By utilizing aerial photography, you’re sure to draw in more clients. This form of photography can also be used to define your brand and what you have to offer! We encourage business owners to incorporate aerial images.

Aerial Photography for Real Estate

Real estate agencies can use aerial photography to capture the true shape and size of homes and properties. Buyers will enjoy being able to see the things from above as they are able to get a real feel of their prospective home and all the property has to offer. They are sure to remember the house that had the aerial photos. 

Aerial Photography for Construction

There are a few ways that construction companies can reap the benefits of aerial photography. In order to give a contractor or backer a good idea of the progress at a particular job site, use an aerial shot so that they are able to see the work that has been completed. Keep all parties informed on where you stand by handing them aerial photographs. This leaves no room for anything to be missing as all details are captured for them to see. 

Aerial Photography for Resorts and Complexes 

As people plan their vacations, they scour through the resort pages page hoping to find one that sticks out to them. Aerial photographs are great for resorts as they help potential visitors see the entire set up of the resort including all the outdoor amenities. They want to visualize what there is to do at the resort before they spend the money and book it. Resort websites often offer pages full pictures that show all aspects of the resort from the bathrooms to the pools but this can be overwhelming and confusing. To give potential guests the best idea of what the resort is like using aerial photos.

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Cincy Photo Pro LogoCincy Photo Pro Provides Aerial Photos and Video

Aerial photos give a new perspective on a property and will keep potential customers engaged longer. It's a great way to get a complete view of your business, construction area, or farm. Aerial videos show off your business, projects, and homes to fully immerse your clients in what you have to sell!
>> Learn More 

Contact us (513-912-0022) if you have any questions or want to learn more about Cincy Photo Pro!

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Cincy Photo Pro

Cincy Photo Pro is a group of experienced and professional photographers and videographers that listen to your desires and know-how to fulfill them. Since 2011, we have been helping businesses and families in the Greater Cincinnati area to show off their businesses, services, events, and portraits!
>> Learn More

 

All Your Marketing Efforts Will Suffer Without Good Branded Photography. Here's Why...

corporate photographyInvesting in yourself and your business is vital to the growth you aim to achieve. As a small business owner, one of the best investments you will make is in a good photographer. Quality branded photography will have a huge impact on your success as well as the success of your clients. But what is is branded photography?

Photography Is a Key Componenet of Your Visual Branding

Branded photography starts with the question...  "How do I want my clients to experience my company and my staff from the first time they meet me to our first sale?" Visuals are an essential part of branding and even good advertising can fail with bad pictures. Your logo is part of your brand and the rest of your visual forms of communication are also. Your visual brand also include emails, blogs, webpages, social media, business cards, and more! Having great photography increases the ability of your marketing to develop a lead into a customer. 

Photography vs Branded Photography

But what’s the difference between photography and branded photography? Branded photography should be reflective of who you are and what your brand is. You should be consistent with your aesthetics, keep your brand colors in mind always, allow images to mirror your values and goals, and ultimately make you and your company more of a fit for your targeted clients.

Getting Started With Branded Photography

  1. Establish a Purpose - Create a list of what you’re aiming to achieve. What sets your business apart? What are you working on or towards that you are the most passionate about and eager to see come to life? What are you anticipating as far as growth? Your purpose will be what motivates you, your company, and the photographer. 
  2. Start a Collection of Photos - Find photos you like online and in magazines that you would like to have for your company. It will really be helpful when meeting with your photographer so narrow down just what you are looking for in your visual branding. 
  3. Hire a Photographer - Use your network and the internet to find a photographer. Most have portfolios of image online. Contact them, show them your collection and share your ideas and get a quote. Pick the photographer who gets your vision the most and fits your budget.  

Where Will I Use My Branded Photos?

  • Social Media - Social media is perhaps one of the best places to use branded photography. On Instagram you can share the photos with some information about your business and how to get in-touch. On Facebook you can use these photos to engage with others whether it be a post on your own page or through an ad. You need images on your posts and updates to LinkedIn, Pinterest, and Twitter also!
  • Websites - Use them on your webpages and in blogs. Most people are viewing websites on their phones these days, so photos are as important as the paragraphs now since their is less space to communicate your marketing messages.
  • Email Marketing - Don't forget to add one picture in your indivdual emails and multipe images in your enewsletters and eblasts.
  • Printed Items - Use your images on branded service agreements and your business cards. Any publication will look better with your branded photographs.

Branded photos are useful in helping people relate to you as they build an understanding of your company over time. Have new photos taken seasonally to keep your pages looking fresh and current. People will come to recognize your faces and company the more they see photos of them. And as people recognize you and your company, your business will grow!

Contact us (513-912-0022) if you have any questions or want to learn more about Cincy Photo Pro!

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Cincy Photo Pro Logo

Cincy Photo Pro

Cincy Photo Pro is a group of experienced and professional photographers and videographers that listen to your desires and know-how to fulfill them. Since 2011, we have been helping businesses and families in the Greater Cincinnati area to show off their businesses, services, events, and portraits!
>> Learn More

Gift Card Special Through May 1, 2020...

We know it is a crazy time where you may not be able to celebrate the Easter season as usual. However, we wanted to brighten your day a little! I often offer mini sessions for Easter and could not do that this year. So I want to offer Full sessions gift certificates at Mini session pricing!!

GIFT FOR YOU

Get 50% off your next Family session when you buy a gift card by May 1st and card is good for 1 year!

$150 for 60-minute family session.  Choose your favorite 10 images with Print release or $200 in print credit for achievable quality print and photo products!!

 

 

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