Stand out from your competition

In today's market, there is a lot of competition in almost every field.  How do you stand out from your completion and keep your business thriving?

QUALITY 

Quality Customer service

Treat your customer right.  Great communication, providing the service your clients expect! Bonus if you can exceed those expectations. 

I like to repeat what I think the customer wants, to make sure we are on the same page.  We work together on ideas and ways to implement them.  Then let the customers see photos during the session or during the process to make sure the vision hasn't changed and that the customer is happy!  

Quality product or service  

Don't cut corners to save a buck if it means lower quality products or services.  If the product breaks sooner or it just looks cheap, then that reflects on your business.  We at Cincy Photo Pro make sure we find the best quality products for our client's photos and custom gifts.

APPRECIATION

Don't forget to show your clients you care and appreciate them.

Social Media

Social Media Shout outs are a free and easy way to not only market yourself but show appreciation to your clients.  Who doesn't like more love on social media?

Hand Written Card

There is nothing like getting mail that isn't a bill, junk mail or something you paid for.  It's great when someone takes the time to write a letter and mail it.  It really keeps you top of mind.

Gifts

Who doesn't like a gift?  Gifts are great after you land a big deal or have a repeat client you want to send a little extra love to.  I decided to do something a little different than just sending gifts around the holidays.  I decided a few months ago to try out doing a monthly drawing!!!  Add a little fun to the game.  So clients don't expect it, but know they could win it!!

Let me know what you think of this idea?

So every month I write down all the names of clients that used my services that month.  Each time they hire me, that gives them an entry.  Then the last day of the month, I will draw one name to get a custom gift from Cincy Photo Pro!!

So far my clients are loving it.  And it is also a way to introduce that we not only offer photo gifts but engravings as well!