As a business owner, you know that some expenses take priority over others. Hiring a professional photographer may not reach the top of your list as you evaluate the cost and your own ability to take photos of your business and products yourself, you might decide that it’s not worth the investment. However, all businesses across the board benefit from hiring a professional photographer. Whether your selling your product to the elite or running a mom and pop restaurant in a small town, USA, having high-quality photography will greatly impact the success of your business. The following are 5 reasons professional photos are a good investment for your business...
Pictures Offer More Than Words
Consumers prefer to see products and businesses before making the decision to buy or visit. Pictures allow them to look and compare what you have to offer compared to other businesses. Between the internet and social media, having high-quality images is more important than ever. People are drawn to professional photos in comparison to unprofessional photos. Let your photos do the work for you— the more people that view your webpage and see your photos, the more opportunities you have to gain another customer.
Your Photos Are a Reflection of Your Business
Hiring a professional photographer isn’t cheap which may tempt you to find someone who is more affordable or even to take the photos yourself. If this is something you’re considering, know that your photos are a reflection of your business. High-quality, professional images will let people know that your business is top-notch. In today’s world, people often see photos on the internet before they even step foot in your door so be sure to make a great first impression!
Marketing and Social Media Require That You Have Good Business Photos
Social media isn’t new but it is constantly on the rise as the preferred method of contact between consumers and businesses. As you share your business with the world, whether it be through a post on Facebook or your Instagram story, be sure to include a photo. Any experienced marketers would tell you that having photos will be more beneficial than not having a photo. Pictures catch the eyes of the consumer more quickly than words making it more likely that people will stop and read your post. Research has shown that the increase in engagement is as much as 400% higher when you use professional images versus unprofessional images. This alone is significant enough to reassure you that professional photography is worth the investment for your business.
Customers & Prospects Want Real Photos, Not Stock Images, In Your Marketing
You may feel like you can get by without hiring a professional if you only share stock photos but customers want to feel like they know you. Stock photos can be great for showing a clear image of the product but they limit your ability to be relatable and real. One of the best ways to connect with them is by offering up actual photos of your business, your employees, and your products. This method of personal branding makes you relatable and in a world where people interact more online than person-to-person, connecting with customers with high-quality images and content will set you apart
High-quality Images Have Many Uses
As you market your business online, you’ve learned or are learning the value of content. Photos are a valuable form of content that can be used in multiple ways. On your website, photos are useful in making your page more appealing. You can use them on your blog posts or as you build your brand on the various forms of social media. The best and most relevant photos are sure to draw people in to read your content. These images can also be used in brochures and advertisements. Professional photography will heighten your marketing abilities in many ways.
An Investment in Professional Photography is an Investment in Your Business
Whether your business is large or small, you sell popcorn or homes, professional photography is well worth the investment. Photos are one of the best ways to successfully promote your business and can help your growth tremendously. So go ahead, do your research and hire a professional photographer today!
Contact us (513-912-0022) if you have any questions or want to learn more about Cincy Photo Pro!
Cincy Photo Pro
Cincy Photo Pro is a group of experienced and professional photographers and videographers that listen to your desires and know-how to fulfill them. Since 2011, we have been helping businesses and families in the Greater Cincinnati area to show off their businesses, services, events, and portraits!
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